{"id":13205,"date":"2017-11-08T13:55:54","date_gmt":"2017-11-08T21:55:54","guid":{"rendered":"http:\/\/blog.crystalcommerce.com\/?p=13205"},"modified":"2018-06-22T10:48:30","modified_gmt":"2018-06-22T17:48:30","slug":"facebook-advertising-part-3","status":"publish","type":"post","link":"https:\/\/www.crystalcommerce.com\/blog\/2017\/11\/08\/facebook-advertising-part-3\/","title":{"rendered":"Facebook Advertising \u2013 Part 3"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">Setting up your Facebook Advertising Account.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before we dive into ad types, we need first to cover the absolute essentials: setting up your account. Many of those who give up on their Facebook Advertising efforts do so because they set up their foundations incorrectly or become too overwhelmed by Facebook\u2019s myriad of options. So first things first. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is Business Manager, and Why Do I Need It?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Simply put: Business Manager is a management system for your ad accounts and ad permissions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you plan to ever have more than one ad account (in other words, more than one store, brand, or business) or if you will have a team of people that may need access to your ad account\/s at some point, then create a Business Manager account. I usually suggest that everyone go ahead and create one for themselves before they get started with Facebook Advertising to remove any pain points down the road. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only downside to Business Manager is that once you switch to it, there is no turning back. You\u2019ll no longer be able to access your ad account from your personal Facebook page anymore. However, you can quickly log into your Business Manager at any point here to manage your Pages and Ads from here: https:\/\/business.facebook.com\/.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Facebook Ad Types for Your E-commerce Store.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019re going to cover the main ad types that you can use for your e-commerce store. While the types of Facebook ads can get overwhelming, you should concentrate on these six types for your eCommerce store.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Domain Ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multi-Product Ads (Carousel Ads)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer Ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Ads \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Ads <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Canvas<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To see a different ad and placement types, make sure to check out the <\/span><a href=\"https:\/\/www.facebook.com\/ads\/creativehub\/formats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook Ad Gallery<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Image Link.<\/span><\/h3>\n<p><a href=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/What-is-the-Facebook-Newsfeed2.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13206 aligncenter\" src=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/What-is-the-Facebook-Newsfeed2.png\" alt=\"\" width=\"417\" height=\"512\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This will be either a Desktop or Right-Column ad. These are also known as \u201cDomain Ads\u201d or \u201cPage Post Link Ads,\u201d but all you need to know is that it\u2019s a single image ad, with an optional text description above, and a link description below that links to your website.<\/span><\/p>\n<p><a href=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-08-at-1.43.32-PM.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13207 aligncenter\" src=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-08-at-1.43.32-PM-1024x589.png\" alt=\"\" width=\"743\" height=\"427\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This is the most used ad format on Facebook, and for a good reason: it works. With your Facebook Pixel installed correctly on your site, every visitor that clicks can be logged and retargeted on Facebook later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, there was a strict rule that no more than 20% of your image could contain text. While this rule is no longer official, you may still be penalized (by restriction of your reach) should you fill it up with too much text. Here\u2019s an example email I received from Facebook from an almost sneaky inclusion of too much text. You can find Image Text Check tool Here. \u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Carousel Ads.<\/span><\/h3>\n<p><a href=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/Carousel-Ads.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13208 aligncenter\" src=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/Carousel-Ads.jpg\" alt=\"\" width=\"676\" height=\"353\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Multi-Product Ads were rolled out in 2015, and there\u2019s one thing that\u2019s clear: it\u2019s great to see which product your prospective customers are most interested in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook can automatically optimize your ad to have your \u201cmost clicked on\u201d image appear first, thus increasing the likelihood of Facebook users visiting your site after seeing it. <\/span><\/p>\n<p><a href=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/Carousel-Ads-2.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13209 aligncenter\" src=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/Carousel-Ads-2-1024x612.png\" alt=\"\" width=\"778\" height=\"465\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">By giving your prospects a wide range of products, there\u2019s also a higher likelihood of them visiting and finding a product that meets their needs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video Ads.<\/span><\/h3>\n<p><a href=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/Video-ads.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13210\" src=\"http:\/\/ccomblog.wpengine.com\/wp-content\/uploads\/2017\/11\/Video-ads.png\" alt=\"\" width=\"492\" height=\"391\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Video Ads are great for both brand awareness and retargeting. Of those that watch your video, you can retarget them with further ads based on the duration of the video they watched. It might seem intimidating, but even an ultra basic video can get you results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check <a href=\"https:\/\/www.facebook.com\/ads\/creativehub\/gallery\/\" target=\"_blank\" rel=\"noopener\">Creative Hub Gallery<\/a> to understand better and explore innovative ad products Facebook has to offer. This is especially important if you want to adapt quickly to new technology(s) to create ground-breaking work.<\/span><\/p>\n<img src=\"https:\/\/www.crystalcommerce.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/11\/Facebook-ads-part-3.jpg\" class=\"ss-hidden-pin-image\" data-pin-url=\"https:\/\/www.crystalcommerce.com\/blog\/2017\/11\/08\/facebook-advertising-part-3\/\" data-pin-media=\"https:\/\/www.crystalcommerce.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/11\/Facebook-ads-part-3.jpg\" data-pin-description=\"Facebook Advertising \u2013 Part 3\"\/>","protected":false},"excerpt":{"rendered":"<p>Setting up your Facebook Advertising Account. Before we dive into ad types, we need first to cover the absolute essentials: setting up your account. Many of those who give up on their Facebook Advertising efforts do so because they set up their foundations incorrectly or become too overwhelmed by Facebook\u2019s myriad of options. So first &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.crystalcommerce.com\/blog\/2017\/11\/08\/facebook-advertising-part-3\/\"> <span class=\"screen-reader-text\">Facebook Advertising \u2013 Part 3<\/span> Read More &raquo;<\/a><\/p>\n<img src=\"https:\/\/www.crystalcommerce.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/11\/Facebook-ads-part-3.jpg\" class=\"ss-hidden-pin-image\" data-pin-url=\"https:\/\/www.crystalcommerce.com\/blog\/2017\/11\/08\/facebook-advertising-part-3\/\" data-pin-media=\"https:\/\/www.crystalcommerce.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/11\/Facebook-ads-part-3.jpg\" data-pin-description=\"Facebook Advertising \u2013 Part 3\"\/>","protected":false},"author":20,"featured_media":13328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[8],"tags":[38,25,24],"class_list":["post-13205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-holiday_dash_2017","tag-marketing"],"crystal_rest_feed":{"author":"danmccarty","id":13205,"featured_image":{"original":"https:\/\/www.crystalcommerce.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/11\/Facebook-ads-part-3.jpg","medium":"https:\/\/www.crystalcommerce.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/11\/Facebook-ads-part-3-300x169.jpg","large":"https:\/\/www.crystalcommerce.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/11\/Facebook-ads-part-3.jpg","thumb":"https:\/\/www.crystalcommerce.com\/blog\/wp-content\/uploads\/sites\/2\/2017\/11\/Facebook-ads-part-3-250x141.jpg"},"title":"Facebook Advertising \u2013 Part 3","link":"https:\/\/www.crystalcommerce.com\/blog\/2017\/11\/08\/facebook-advertising-part-3\/","date":"2017-11-08T13:55:54","content":"Setting up your Facebook Advertising Account.\nBefore we dive into ad types, we need first to cover the absolute essentials: setting up your account. Many of those who give up on their Facebook Advertising efforts do so because they set up their foundations incorrectly or become too overwhelmed by Facebook\u2019s myriad of options. So first things first. \nWhat is Business Manager, and Why Do I Need It?\nSimply put: Business Manager is a management system for your ad accounts and ad permissions.\nIf you plan to ever have more than one ad account (in other words, more than one store, brand, or business) or if you will have a team of people that may need access to your ad account\/s at some point, then create a Business Manager account. I usually suggest that everyone go ahead and create one for themselves before they get started with Facebook Advertising to remove any pain points down the road. \nThe only downside to Business Manager is that once you switch to it, there is no turning back. You\u2019ll no longer be able to access your ad account from your personal Facebook page anymore. However, you can quickly log into your Business Manager at any point here to manage your Pages and Ads from here: https:\/\/business.facebook.com\/.\nFacebook Ad Types for Your E-commerce Store.\nWe\u2019re going to cover the main ad types that you can use for your e-commerce store. While the types of Facebook ads can get overwhelming, you should concentrate on these six types for your eCommerce store.\n\nDomain Ads\nMulti-Product Ads (Carousel Ads)\nOffer Ads\nVideo Ads \u00a0\nLead Ads \nCanvas\n\nTo see a different ad and placement types, make sure to check out the Facebook Ad Gallery.\nImage Link.\n\nThis will be either a Desktop or Right-Column ad. These are also known as \u201cDomain Ads\u201d or \u201cPage Post Link Ads,\u201d but all you need to know is that it\u2019s a single image ad, with an optional text description above, and a link description below that links to your website.\n\nThis is the most used ad format on Facebook, and for a good reason: it works. With your Facebook Pixel installed correctly on your site, every visitor that clicks can be logged and retargeted on Facebook later.\nPreviously, there was a strict rule that no more than 20% of your image could contain text. While this rule is no longer official, you may still be penalized (by restriction of your reach) should you fill it up with too much text. Here\u2019s an example email I received from Facebook from an almost sneaky inclusion of too much text. You can find Image Text Check tool Here. \u00a0\nCarousel Ads.\n\nMulti-Product Ads were rolled out in 2015, and there\u2019s one thing that\u2019s clear: it\u2019s great to see which product your prospective customers are most interested in.\nFacebook can automatically optimize your ad to have your \u201cmost clicked on\u201d image appear first, thus increasing the likelihood of Facebook users visiting your site after seeing it. \n\nBy giving your prospects a wide range of products, there\u2019s also a higher likelihood of them visiting and finding a product that meets their needs.\nVideo Ads.\n\nVideo Ads are great for both brand awareness and retargeting. Of those that watch your video, you can retarget them with further ads based on the duration of the video they watched. It might seem intimidating, but even an ultra basic video can get you results. \nCheck Creative Hub Gallery to understand better and explore innovative ad products Facebook has to offer. This is especially important if you want to adapt quickly to new technology(s) to create ground-breaking work.\n","excerpt":"Setting up your Facebook Advertising Account. Before we dive into ad types, we need first to cover the absolute essentials: setting up your account. Many of those who give up on their Facebook Advertising efforts do so because they set up their foundations incorrectly or become too overwhelmed by Facebook\u2019s myriad of options. So first &hellip;\n  Facebook Advertising \u2013 Part 3 Read More &raquo;\n","categories":[{"name":"Marketing","slug":"marketing"}],"comments":0},"_links":{"self":[{"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/13205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/comments?post=13205"}],"version-history":[{"count":0,"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/13205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/media\/13328"}],"wp:attachment":[{"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/media?parent=13205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/categories?post=13205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crystalcommerce.com\/blog\/wp-json\/wp\/v2\/tags?post=13205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}