{"id":13214,"date":"2017-11-08T15:29:13","date_gmt":"2017-11-08T23:29:13","guid":{"rendered":"http:\/\/blog.crystalcommerce.com\/?p=13214"},"modified":"2018-06-22T10:47:35","modified_gmt":"2018-06-22T17:47:35","slug":"facebook-advertising-quick-tips-hacks","status":"publish","type":"post","link":"https:\/\/www.crystalcommerce.com\/blog\/2017\/11\/08\/facebook-advertising-quick-tips-hacks\/","title":{"rendered":"Facebook Advertising \u2013 Quick Tips and Hacks"},"content":{"rendered":"

Quick Tips and Hacks.<\/h3>\n

If you are running ads for a cold audience, I would suggest using Video views as an ad objective. You can use a slideshow; it still will count as video. Create a catchy copy, add your product link or landing page link, use link shortener <\/span>https:\/\/bitly.com<\/span><\/a> \/ or <\/span>https:\/\/goo.gl\/<\/span><\/a> . With a link shortener, you will be able to track link clicks. Why would you want to do ad this way? Well, right now Facebook is giving video format priority in the ranking, it\u2019s mean that you will get more ad views and it would be cheaper instead using any other format. Without Button under the image\/video, it looks more like the usual post and less like an ad. You can see example below. <\/span><\/p>\n

\"\"<\/a><\/p>\n

Advertising placement. First of all, check out your Google Analytics(Audience > Mobile > Overview ) and make sure that you know what kind of devices people are using when they are buying from your store: desktops or smartphones. If you can see that more people are buying using Desktops, you should choose Device Type: Desktop. However, it would be a good idea to test both device types (Desktop and Mobile) in A\/B testing: You will create two identical campaigns except the device type. This way you will know for sure which type works best for you. <\/span><\/p>\n

One more thing, if you don\u2019t see a lot of traffic from Instagram (Google Analytics will help you with this), you can turn off Instagram placement, it will save you money. You can turn off Instant Articles and Audience Network as well. Your primary focus is to get to News Feed. \u00a0<\/span><\/p>\n

[embedyt] https:\/\/www.youtube.com\/watch?v=t9UCd9BjlYc[\/embedyt]<\/p>\n

Facebook Relevance Score<\/span><\/h3>\n

Facebook represents your ads\u2019 relevance score with a rating of 1-10, 1 being the least relevant and 10 being the most relevant. Facebook determines whether your ad is relevant to your audience by weighing its positive and negative feedback. Positive feedback is the number of times Facebook expects your target audience to take the desired action (sharing or liking your ad or helping you achieve your objective). Negative Feedback, on the other hand, is the number of times Facebook expects people to make an unwanted action (hiding your ads, choosing not to see ads from you, etc.). If you have a high amount of positive feedback, you will have a high relevance score. If you have a low amount of positive feedback, you will have a low relevance score.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Why Should I Care About My Relevance Score?<\/span><\/h3>\n

If you want to save money and increase ROIs, then monitor and respond to your relevance scores. The higher your relevance score, the less money you have to pay to reach more of your target audience. Additionally, relevance scores indicate whether you should update your ad or edit your target audience. If your ads\u2019 high relevance score plummets over time, this means you need to update your ad. To remedy this, craft new creative and make it fresh for your audience\u2019s eyes. If your relevance score has always been low, try updating your target audience\u2014perhaps you\u2019re targeting the wrong people.<\/span><\/p>\n

How Can I Improve My Facebook Relevance Score?<\/span><\/h3>\n

1. Carefully choose your audience<\/span><\/h4>\n

2. Create a clear message<\/span><\/h4>\n

3. A\/B test<\/span><\/h4>\n

Ad Manager Insights<\/span><\/h3>\n

A lot of the features in the Facebook Ad Manager get lost in its complexity, especially when it comes to getting a view of your performance to glean insights.<\/span><\/p>\n

The default columns you see in the Ad Manager, for example, don\u2019t show all the data that\u2019s useful to you. You should customize your columns to get additional information.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Consider adding the following to get a better idea of ad performance, along with whatever else you think might help:<\/span><\/p>\n