Connectivity to the CrystalCommerce Network
Allow Game and Hobby fans to find their favorite games and specific products from their favorite Local Game Stores!
Maximize Pre-orders through Fan Awareness
Allow Fans to find what Local Games Stores support their favorite brands
Additional branding and DNS bolt-on service to your domain.
How does it work?
If you have a CrystalCommerce website, such as one of our Marketplace sites, the Product Locator will already be integrated. If your website is custom, you can have the feature installed on the product pages.
The Product Locator consists of the following elements:
Map – This is displayed on each of your product pages and reveals local brick and mortar stores that have that specific product in stock.
Search, Sorting, and Data features – Allows the fan to search, filter, sort the retail store results by distance and price, and view ratings and performance data of retailers so they can make the best decision about whom to buy from.
Shopping cart – In addition to referring fans to retailers who have the item on hand, the Product Locator includes full e-commerce functionality! Reduce conversion friction by allowing the fan to buy your products right now without having to go any further than their web browser.
Google Analytics – Even if a fan doesn’t purchase directly on the website, you will have access to helpful data, such as page views per product, time spent on the product’s page, and so on to assist you in making decisions about your website and marketing efforts.
Sales Funnel Insights and Strategic Actions
By allowing purchases through your website with the Product Locator, you will have more detailed information about the performance of your sales funnel. When you know when, where, and how much product you’re selling, it’s easier to make strategic decisions, such as when to manufacture more product or when to spend more marketing dollars to drive traffic and sales to your website.
Even better, the sales data is available in real time without having to do any research or incur any additional expenses.
With the capabilities of the Product Locator, you will sell more of your product, because your retailers will sell more of your product, and your fans will buy and enjoy more of your product. What could be better than win-win-win?
You make a desirable product, and you supply it to your retailers. They appreciate that because it gives them the opportunity to do what they love and share it with others. What could you possibly do to make them even happier? Send them more traffic, more customer lifetime value, more local community, and more sales. When you lend them a hand with all of this, they will be ecstatic to continue doing business with you and to be an ambassador for your product.
When it comes to customer service, small details matter more than most companies realize. If one of your fans has just one, tiny, frustrating experience or disappointment on your website, it could mar their impression of your brand and result in lost sales.
For example, take a fan in your target niche who is browsing your website with the intention of making a purchase. The more steps and complications they are forced to deal with, the less likely it is that they will buy your product now and possibly in the future.
The Product Locator makes quick work of finding and buying a product. Not only will you make the sale, but you’ll also have satisfied customers who leave your site with a favorable impression of your brand and are likely to buy again in the future.